SYLLABUS
BUS 489 - Internet Marketing

Pre-requisites  
Bus 100, Bus 105.  Registration for juniors and seniors only; sophomores desiring to register must be approved by the instructor

Instructor Information  
      Instructor: Russel R. Taylor, DBA (Dr. Taylor will be assisted by Deryx Scott, MPA)
      Office: CC20
      Telephone:  (914) 654-5403
      Email:  taycnr@worldnet.att.net
      Office Hours:  By appointment

Course Description
The goal of this course is to familiarize students with networked computers and the Internet and to study ways and means by which Marketing is conducted on the Internet.  Students will learn how to produce a WEB site using HTML.  A special focus on Business-to-Business Marketing and the mechanics of Electronic Commerce will be featured.  Several workshops will be included in the course for instruction in HTML using the program Dreamweaver 3.0.  Executives of several corporations involved in Internet Marketing will be invited for class visits.

Course Objectives
At the conclusion of the course, students will be able to produce a respectable Web page and digitally manipulate images.  She will have a good working knowledge of the important aspects of E-Commerce, and become familiar with all basic functions of Internet Marketing.

Required Course Materials
Text:  Hofacker, Charles: Internet Marketing, 3rd Ed. — John Wiley & Sons

Students should download a 24-page document, A Beginner's Guide to HTML, offered free by the University of Illinois.  The URL is: http://www.ncsa.uiuc.edu/General/www/HTMLPrinterPrintable.html.

Additional Readings (on reserve in CNR library)
HTML - Elizabeth Castro
eBrands - Phil Carpenter
Principles of Internet Marketing - Ward Hanson
Internet Marketing - Jan Zimmerman
The Soul of the New Consumer - L. Windham

Online Readings (requires Adobe Acrobat Reader)
Table Creation in Dreamweaver
Image Insertion in Dreamweaver
Creating Links in Dreamweaver

Course Requirements and Grading
There will be 5 typewritten assignments which must be completed by announced due dates, a mid-term, and a final project.

Attendance and Punctuality
Missing classes (except for documented illness) will cost students points on final grading.  Arriving late for class is disruptive both to your instructor and class-mates.  Students arriving late without reasonable excuses will lose grade points.